BACKROADINTEL × KAL TIRE · FOUNDING SPONSOR PROPOSAL
Safer Roads
Ahead.
Real-time road intelligence for Indigenous and rural communities in wildfire risk zones — starting this fire season in BC, on the same backroads Kal Tire customers drive every day.
Canada's rural roads are crumbling. Indigenous communities pay the price.
First Nations communities know their roads. What they don't have is real-time intelligence about conditions when it matters most. When an evacuation order hits, communities rely on roads not assessed in months — with no live system telling coordinators which routes are safe. With Indigenous communities facing wildfire risk at 8× the rate of the general population, this is a life-safety gap.
-
Hitch Mount Road Health Monitor
Mounted on the volunteer and worker vehicles already traveling these roads. -
Specialized Dash Cam
Pre-loaded, passive data collection — continuously, while driving. -
Community Driver App
Live road health fed to emergency coordinators and band offices in real time.
Built in BC, for BC's backroads.
Kal Tire was founded in Vernon in 1953 and is still family-owned and headquartered there. The Okanagan is one of our active pilot corridors — this isn't a cause across the country, it's the road outside the door. No brand in Canada has a more authentic claim to the rugged-road driver than the one that has served them for 70 years.
Lytton Area Port Douglas Area Okanagan Sea to Sky + Expanding
Why Kal Tire, and how.
SPONSORSHIP · PER COMMUNITY
Two tiers. The real difference is data resolution.
- 16 weeks · peak fire-season window
- ~500 km/week = 8,000 km of road health data
- Snapshot intelligence — one season
- Unlimited roads, routes & trails · shipping both ways
- 52 weeks · year-round continuous collection
- ~500 km/week = 26,000 km of road health data
- Captures breakup, fire season, fall rain, winter ice
- Each pass deepens the dataset — intelligence compounds
| Annual | Communities | Tier 1 · 3yr | Tier 2 · 3yr |
|---|---|---|---|
| $50,000/yr | 30 | 240,000 km | 780,000 km |
| $100,000/yr | 60 | 480,000 km | 1.56M km |
| $250,000/yr | 150 | 1.2M km | 3.9M km |
Conservative ~500 km/week per community. Kal Tire retains full sponsor recognition for as long as communities are served.
| YR 1 | Kal Tire · 50 | 1× |
| YR 2 | Kal Tire · 50 | Others · Yr 1 — 2× |
| YR 3 | Kal Tire · 50 | Others · Yrs 1&2 — 3× |
| YR 4+ | New regions | Self-sustaining · ∞ |
Kal Tire's commitment stays constant — but each year amplifies as other sponsors join the communities it seeded. Leadership without dependency.
June 25
Sponsorship Options
WHAT EVERY FOUNDING SPONSOR RECEIVES
CHOOSE THE LEVEL THAT FITS
A starting point, not a fixed menu — every option carries the founding designation.
| SINGLE COMMUNITY |
FOUND THE CANYON
Recommended |
PROVINCIAL ANCHOR | OPERATIONAL | |
|---|---|---|---|---|
| Investment | $6,000 | ~$50,000 | $50–250K/yr | Custom |
| Commitment | One fire season | One fire season | 3-year program | Ongoing |
| Reach | 1 community | Canyon corridor | 30–150 communities | Roadside & risk |
| Road Data | 8,000 km | Corridor dataset | up to 3.9M km | Fleet-relevant |
| Brand & Co-Branding | ✓ | ✓ | ✓ | ✓ |
| PR & Earned Media | Local | Regional feature | Province-wide | Trade & B2B |
| Community Channel | ✓ | ✓ | ✓ | — |
| Founding Designation | ✓ | ✓ | ✓ | ✓ |
| Best For | A fast start | Owning the launch | Leading the program | Commercial reciprocity |
On PR: #SaferRoadsAhead is already a media story — a BC-born safety program for Indigenous and rural communities, entering its first fire season, with founding sponsors named in co-branded announcements and ongoing outreach. Nothing here is prescriptive. This is a new program, and we're partnering with a few key brands to shape it for the long term — the options above are a starting point. If Kal Tire sees a structure that serves both the communities and your business better, let's build it together.
a level
together.
Safer Roads Ahead. — Branding Opportunities
BRANDING ADDENDUM · JUNE 23, 2026
YOUR LOGO ON THE ROADS THEMSELVES
Branding that lives where the work happens.
Sponsorship here isn't just a logo on a slide. BackRoadIntel generates a constant stream of real route footage and live maps — published across TikTok, Instagram and our interactive route-video system — and Kal Tire's brand can ride along on it, burned in like a broadcast sponsor. Below are real BackRoadIntel posts, mocked up with Kal Tire placement.
Route footage. Every clip your sponsorship funds carries the lockup, bottom-right — exactly as it would appear on TikTok, Instagram and our route-video player.
Field units. The equipment your sponsorship puts into communities, badged in the field and in the build-and-deploy content we post along the way.
THREE WAYS TO PLACE THE BRAND
travels with us.
Safer Roads Ahead. — How It Works
SYSTEM OVERVIEW · JUNE 23, 2026
BUILT TO CAPTURE, BUILT TO SCALE
Easy to capture. Easy to sync. Built to be crowdsourced.
The whole system is designed around one idea: make road data effortless to collect, so it can be gathered everywhere. A hitch-mounted unit rides on vehicles already driving these roads, and a mobile app captures video and lets drivers flag hazards and regional notifications — rock slides, downed trees — that need to reach people fast. Together they spread collection across enormous areas — and because capture and sync just work, the data scales by crowdsourcing.
The mobile driver app. An Android running BackRoadVoice — video collection and fast hazard reporting — beside a hitch unit.
Our road-data analysis interface. Driver annotations combine with every camera and driver app on the journey — synced clips, hazard timeline, sensors and the mapped route, side by side.
Safer Roads Ahead. — First Nation Regional Sponsorship
REGIONAL MODEL · JUNE 23, 2026
SPONSOR A REGION
Underwrite a First Nation's road intelligence — directly.
A regional sponsor can fund the field unit and the data collection that give a First Nation real-time route and road intelligence for its own territory — and carry recognition tied to that region.
Route intelligence for the region. Every reachable route to a waypoint town — and the roads that aren't. This is the live picture a sponsored region gets.
THE FLEET BEHIND IT — AND ROOM TO HAVE FUN
Tested and ready. A run of field units staged for Squamish and the Island.
In the field. A unit mounted on a working truck in the BC backcountry.
And we have fun with it. There's plenty of room to make the brand playful, too.
Own its roads.
Safer Roads Ahead. — Regional Evac Route Health Report
THE DELIVERABLE · JUNE 23, 2026
WHAT A REGION ACTUALLY GETS
Every evacuation route, graded before it's needed.
This is the deliverable: each evacuation route scored and graded A–F on real road-health data, with every hazard ranked from L6 (low) to L10 (critical). An emergency manager can see at a glance that Evac Route 1 is failing (F, score 29) while Route 3 holds up better (C, 71) — before a single family is sent down it.
The Regional Evac Route Health Report. Live route grading across the Okanagan — hazard blocks, bump/slow counts and a letter grade for every route, mapped and ranked.
A single, honest grade per evacuation route — no interpretation needed under pressure.
Each hazard block ranked from low to critical, so the worst stretches surface first.
Rock slides, downed trees and other regional notifications are flagged in the app and pushed automatically the moment a mobile or wifi signal is found.
don't wait.
Neither does this.
Safer Roads Ahead. — PR Opportunities
EARNED MEDIA · JUNE 23, 2026
EARNED MEDIA — AND JUST GETTING STARTED
The story's already on the news. Sponsors are in the frame.
BackRoadIntel has been featured on CBC, Global News, and regional outlets across the North Island and the Okanagan — and we're just getting started. A wildfire-safety story for rural and Indigenous communities is exactly what BC newsrooms want to cover, and every founding sponsor is named in announcements and folded into the coverage that follows.
Global News at 5:30 Okanagan — "Kelowna tech company mapping backcountry roads," June 15, 2026. Watch: globalnews.ca/video/11907057
Radio and broadcast coverage of the road-safety mission.
A 5:30 feature on mapping and monitoring backcountry roads.
Local press across the corridors where the program is deploying.
The coverage
compounds.
FOUNDING SPONSOR · SHORT-TERM ACTION
Sponsor one Scout.
Lead at the launch.
The single fastest way for Kal Tire to be a founding sponsor at the June 25 The Canyon launch — one field unit, deployed this season, with your name on it from day one. No need to settle the bigger program first.
WHAT $6,000 PUTS IN THE FIELD
Days away.
Ready to go bigger? The full proposal is ready whenever you are — multiple communities, a First Nation region, the operational/mining track, multi-year anchor options. But the launch won't wait, and one Scout is the move that matters this week.
to one Scout.